How one contractor went from hiding his financing to leading with it

For two years, Charlie had a financing option on every estimate he sent. He told every customer not to use it.
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"We have financing, but I don't recommend it. The terms aren't great. If you really need it, I suggest finding your own."

That's a rough position for any business owner — carrying a product you're quietly embarrassed about. But Charlie wasn't willing to push something on his customers that didn't deliver a great experience. He'd rather skip the financing and keep the relationship.

That changed when he found Wisetack.

The problem wasn't offering financing. It was offering bad financing.

Charlie runs Power Fence, a fencing contractor based in Pompano Beach, FL. His CRM is JobTread, selected specifically for its support and vertical integration. Built into the platform is a waterfall financing option. Technically available. Functionally ignored.

The rates weren't competitive. The experience wasn't clean. The customer could shop around with the offer. 

And for a contractor who prides himself on being straight with customers, actively recommending something he didn't believe in wasn't an option.

He looked at alternatives. Several came up, but they required an annual subscription payment just to offer the product and lacked strong reviews. So he opted to move forward without. 
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"I operate my business very honestly. If I don't believe in something, I'm not going to push it."

He discovered Wisetack by accident — while researching a competitor

Charlie didn't find Wisetack through a sales call or a referral. He was doing a competitor backlink analysis when a high-authority domain link caught his attention. It pointed to Wisetack. The timing was right. 

Onboarding was straightforward. No paperwork maze. No complicated structure to untangle. For someone who'd been burned by complexity before, that mattered.
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"The rates were attractive," he said. "The terms were transparent. It was user-friendly. The other options just weren't."

Building financing into every estimate — not as a footnote, but as a feature

Charlie isn't treating Wisetack like something he occasionally mentions. He's making it a visible part of how he sells.

He ordered 1,000 estimate folders. Every packet will include a co-branded Wisetack flyer with their custom prequal link. When a customer opens his proposal, financing will feel like part of the Power Fence service, not a line item he has to suggest avoiding. 

The inspiration came from watching a competitor. A national fencing franchise in the South Florida market presents their financing partner's branding right alongside their own — so naturally that customers barely notice it's a third party.
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"As a customer, you want the least amount of friction possible," Charlie said. "You don't want to feel like you have to go somewhere else. That's what I'm building toward."

Customers keep saying the same thing: they don't believe it's this simple

Early reactions from Charlie's customers tell the same story Wisetack merchants consistently report: the simplicity catches people off guard.
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"It's almost too easy. At the end of the project, I tell them — all you do is click a button. The project keeps moving, and we get paid. They’re in disbelief."

No paperwork. No back-and-forth. No process that makes the end of a job feel like a transaction. Customers click “Job Complete,” and it's done.

For a contractor who spent years not recommending his own financing, that experience isn't a small thing. It's the whole point.

Charlie’s advice to other contractors

Charlie's recommendation doesn't take long to make.
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"It's user-friendly. There's no upfront cost. The terms are clear and transparent. If you're a home service provider looking to offer financing — this is it."

He's not a contractor who loves financing for its own sake. He's a contractor who spent years refusing to recommend his own financing because he couldn't stand behind it.

Now he can. And if that sounds familiar — if you've got a financing option on your estimates you quietly hope customers don't ask about — you’re not alone. There’s a better solution.