Recognition highlights Wisetack’s customer-first approach and growing impact on the embedded finance ecosystem

SAN FRANCISCO — May 30, 2025 — Wisetack, a leading provider of customer financing for in-person services, has been named Best Embedded Lending Solution at the 2025 Banking Tech Awards USA, presented by FinTech Futures. The award honors technology companies driving innovation in financial services through seamless, embedded experiences.

Wisetack was recognized for its embedded lending solution that enables service-based businesses to offer transparent, flexible financing directly within their existing workflows, helping customers make purchases with confidence and ease. The solution is used by tens of thousands of home services merchants — specializing in services like plumbing, HVAC, fencing, roofing, and more — with measurable impact on customer satisfaction and business growth.

“This award affirms what we hear every day from our partners and merchants, that great financing should be simple, trustworthy, and built directly into the customer journey,” said Bobby Tzekin, CEO and co-founder of Wisetack. “We're proud to help businesses grow by making that experience seamless.”

The Banking Tech Awards spotlight outstanding innovation across the banking and fintech landscape. The Best Embedded Lending Solution category specifically honors platforms that integrate lending into non-financial experiences, with emphasis on customer outcomes, technical execution, and market differentiation. Decisions are made by a judging panel of industry experts.

This is the second year that Wisetack has won this award. This recognition follows a period of continued momentum for Wisetack, including new strategic banking partnerships and recognition on the 2024 Inc 5000 (ranked #21) and Deloitte Fast 500 (ranked #15). The company’s mission remains focused on helping service businesses thrive by making financing accessible, responsible, and easy to use.

About Wisetack
Wisetack is the leading embedded platform for financing home services like plumbing and electrical and has a rapidly growing presence in dental and elective medical care, as well as car repair. Wisetack partners with software companies to embed consumer financing options into their customer-facing applications through simple APIs. Wisetack merchants, many of whom are small businesses, rely on Wisetack to offer their customers affordable pay-over-time options at the point of sale.

Founded in 2018 in San Francisco by an experienced team of leaders in the financial services industry, Wisetack is backed by investors Insight Partners, Greylock, Quadrille Capital and Bain Capital Ventures. All payment options are subject to credit approval. Your terms may vary. Payment options through Wisetack are provided by its lending partners.

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