How Landworks gained a competitive edge by offering flexible payment options

Vincent Ninh
November 10, 2022
min read

“Not a lot of companies in our space are offering [financing] so it gives us a huge leg up.” — Caitlin, Office and Finance Manager, Landworks Enterprises

Facing stiff local competition, Landworks Enterprises needed a way to stand out. To do that, they started offering consumer-friendly financing, something their competitors weren’t doing and their customers were asking for — a win-win.

3 key ways Wisetack is helping

  • A competitive edge: Landworks believes they’ve gained a crucial competitive advantage by being one of the only tree care companies in their area to offer financing.
  • Bigger jobs: By offering financing up to $25,000* for eligible customers, Landworks says they have been consistently closing bigger jobs.
  • A fluid process: Both Landworks and their customers say they have had a seamless experience with Wisetack, in large part thanks to our customer service and easy integration with their field service app.

Fending off the competition

Landworks Enterprises, a top-rated tree care and fence company based in Manchester CT, has been offering customers exceptional service for years — as evidenced by their online customer reviews

And while this quality of service has helped the business grow and succeed, Landworks is always seeking ways to differentiate themselves as they face stiff competition in their area. 

They knew that few competitors — if any — offered financing and viewed it as the perfect opportunity to gain this much-needed competitive edge, while also helping more customers complete the exact projects they wanted. It was a win-win.

“One of the big things customers often ask us is if we offer financing because it’s the only way they can get a project done.” — Caitlin

“One of the big things customers often ask us is if we offer financing because it’s the only way they can get a project done,” said Caitlin, the office manager at Landworks who helps coordinate all financing transactions. For a long time, the answer was “no.” Not anymore.

Choosing the right financing provider

While the decision to offer financing was easy for Landworks, choosing a company to work with wasn’t.

Several factors contributed to them choosing Wisetack as their partner of choice. First, they felt it was a good product for customers, who can get rates as low as 0% APR* if eligible and apply for a loan in seconds with no credit impact. 

They were also drawn by Wisetack’s easy integration with their field service app, and fast payouts to merchants — who receive their funds the next business day after the job is complete.

“If we’re having issues on our end or the customer is having issues, Wisetack is always able to resolve those quickly.” — Caitlin

But, according to Caitlin, the key element to them hiring and staying with Wisetack has been the customer service: “If we’re having issues on our end or the customer is having issues, Wisetack is always able to resolve those quickly,” she added. 

That is no coincidence: our customer experience team is built to help businesses succeed. Our large team allows us to have an average call response time of only 34 seconds while still making sure every inquiry gets resolved properly.

Standing out and getting bigger jobs

Caitlin believes that Landworks has gained a great competitive advantage by offering fair and transparent financing to customers — again, many of the company’s rivals simply don’t offer it. And those who do might not offer customer-friendly financing.

Since offering Wisetack, she has seen customers take on jobs that they simply would not have taken on without financing — allowing Landworks to lose out on fewer jobs.  

In addition to winning more jobs, has Landworks also gotten bigger jobs thanks to financing? “Yes,” Caitlin resoundingly said. A big reason for that is Wisetack’s large maximum loan limit of $25,000,* which she says customers have fully leveraged on numerous occasions. 

“Customers almost always find it helpful when we bring [financing] up.” — Caitlin

And for businesses who fear that offering financing can offend customers, Caitlin said she has never seen it happen. In fact, the opposite usually happens: “Customers almost always find it helpful when we bring it up,” she said. (See our tips on how to talk about financing used by Landworks and many other businesses to avoid any awkwardness.)

*All financing is subject to credit approval. Your terms may vary. Payment options through Wisetack are provided by our lending partners. For example, a $1,200 purchase could cost $104.89 a month for 12 months, based on an 8.9% APR, or $400 a month for 3 months, based on a 0% APR. Offers range from 0-35.9% APR based on creditworthiness. No other financing charges or participation fees. See additional terms at

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