Facing stiff local competition, Landworks Enterprises needed a way to stand out. To do that, they started offering consumer-friendly financing, something their competitors weren’t doing and their customers were asking for — a win-win.
Landworks Enterprises, a top-rated tree care and fence company based in Manchester CT, has been offering customers exceptional service for years — as evidenced by their online customer reviews.
And while this quality of service has helped the business grow and succeed, Landworks is always seeking ways to differentiate themselves as they face stiff competition in their area.
They knew that few competitors — if any — offered financing and viewed it as the perfect opportunity to gain this much-needed competitive edge, while also helping more customers complete the exact projects they wanted. It was a win-win.
“One of the big things customers often ask us is if we offer financing because it’s the only way they can get a project done,” said Caitlin, the office manager at Landworks who helps coordinate all financing transactions. For a long time, the answer was “no.” Not anymore.
While the decision to offer financing was easy for Landworks, choosing a company to work with wasn’t.
Several factors contributed to them choosing Wisetack as their partner of choice. First, they felt it was a good product for customers, who can get rates as low as 0% APR* if eligible and apply for a loan in seconds with no credit impact.
They were also drawn by Wisetack’s easy integration with their field service app (Jobber), and fast payouts to merchants — who receive their funds the next business day after the job is complete.
But, according to Caitlin, the key element to them hiring and staying with Wisetack has been the customer service: “If we’re having issues on our end or the customer is having issues, Wisetack is always able to resolve those quickly,” she added.
That is no coincidence: our customer experience team is built to help businesses succeed. Our large team allows us to have an average call response time of only 34 seconds while still making sure every inquiry gets resolved properly.
Caitlin believes that Landworks has gained a great competitive advantage by offering fair and transparent financing to customers — again, many of the company’s rivals simply don’t offer it. And those who do might not offer customer-friendly financing.
Since offering Wisetack, she has seen customers take on jobs that they simply would not have taken on without financing — allowing Landworks to lose out on fewer jobs.
In addition to winning more jobs, has Landworks also gotten bigger jobs thanks to financing? “Yes,” Caitlin resoundingly said. A big reason for that is Wisetack’s large maximum loan limit of $25,000,* which she says customers have fully leveraged on numerous occasions.
And for businesses who fear that offering financing can offend customers, Caitlin said she has never seen it happen. In fact, the opposite usually happens: “Customers almost always find it helpful when we bring it up,” she said. (See our tips on how to talk about financing used by Landworks and many other businesses to avoid any awkwardness.)
*All loans are subject to credit approval. Terms may vary. For example, a $1,000 purchase could cost $45.18 a month for 24 months, based on a 7.9% APR, or $333.33 a month for 3 months, based on a 0% APR. Wisetack loans are issued by Hatch Bank, a California-chartered industrial bank. See additional terms at http://wisetack.com/faqs.