• Financing doesn't truly benefit customers if they have to pay high fees and interest rates.
• With Wisetack’s true 0% APR* options, customers can get the flexibility of monthly payment without having to pay a cent more than the cost of the service.
• Businesses can promote 0% APR* financing through Wisetack to customers by emphasizing that checking options cost nothing, and that they will never incur interest (unlike a deferred-interest loan).
• To get the most out of their 0% APR* offering, businesses should market it proactively — and we’ve got all the resources they need in our Marketing Toolkit.
• Businesses can expect many benefits from offering 0% APR*, including: more good reviews, more referrals, and more repeat customers.

Not all financing is good for customers.

When a customer needs a new roof or furnace, waiting is not an option. In such situations, many rely on financing to get what they need done — especially the 56% of Americans who can’t pay for a $1,000 emergency outright.

But financing isn’t always customer-friendly. Things like high interest rates, hidden fees, and deferred interest can harm customers — and they reflect poorly on businesses.

Enter, stage left, Wisetack’s 0% APR* options, which allow customers (who qualify) to make monthly payments without making them pay a penny more than the cost of the service. 

With 0% APR* financing, even customers who can afford a job outright might be interested in paying over time, as there is no extra cost. In other words, it’s not just for those who need help paying for a job. 

Talking to customers about 0% APR* options

0% APR* isn’t exactly a hard sell. But talking about payment can always feel tricky and awkward, so here are a few pointers on what to say:

1. Checking options costs nothing: Because we only run a soft credit check to determine a customer’s eligibility for financing, they can check their options without any credit impact. So why not do it and see if they can qualify for 0% APR*?

2. You won’t be charged any interest, period: Some financing providers offer plans that are only interest-free at first, and if a customer fails to pay off their loan within this period, they must repay all the accrued interest. This is known as deferred interest, and it can be tricky for customers. 0% APR* financing offered through Wisetack is truly interest-free, meaning customers who qualify for it never have to worry about unexpected interest creeping up on them.

Marketing 0% APR*

The earlier you can let your customers know you offer 0% APR* financing, the better. We’ve given you some tips on how to promote the offering when talking to customers, but to get even more people interested, you’ll want to market it proactively. 

A good place to start is to include a quick blurb about it whenever you talk about financing in general. To make it easy for you, we have an entire section dedicated to 0% APR* in our Marketing Toolkit where you can get the exact words and graphics to use on your website, in your social media posts, etc.

What’s in it for you? 

In short, 0% APR* is good for your customers, and what’s good for customers is generally also good for business. To be more precise, here are some boosts you can expect by offering 0% APR* options:

1. More good reviews

You’ve just given a customer a way to pay over time with no added costs or fees. They’re probably going to be pretty stoked about that. This increases the chances of a good review coming your way, which is a big deal since most customers will only work with a business that is rated 4-stars or higher online.

2. More referrals

Referrals are often considered to be the most effective form of marketing. When you combine 0% APR* financing and excellent service, you are creating a memorable experience for your customers — and you can bet they’ll tell their friends about it. (Here’s a guide on how to build a referral marketing strategy that works.) 

3. More repeat customers

Seeking new customers can be a lot harder (and more expensive) than reengaging existing ones. A customer who was able to pay over time for a service without incurring interest will be happy with your business, meaning they’re more likely to come back to you in the future.

How do I start offering 0% APR* to my customers?

Ready to see more revenue and more delighted customers? Get started with Wisetack and start offering 0% APR* financing to qualifying customers. And if you’re already offering financing through Wisetack but want your customers to have even more interest-free options, reach out to us today and we can help you with that with our 0% APR* add-ons.

(Note that at this time, our 0% APR* add-ons are only available for businesses in the home services/improvements, dental, and elective medical fields.)

 *All financing is subject to credit approval. Your terms may vary. Payment options through Wisetack are provided by our lending partners. For example, a $1,000 purchase could cost $45.18 a month for 24 months, based on a 7.9% APR, or $333.33 a month for 3 months, based on a 0% APR. See additional terms at http://wisetack.com/faqs. 

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