The Build Up blog

A resource for pros using financing to scale smarter. Tips, tools, and ideas to help you grow with confidence.

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Featured articles

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How financing can transform your business: insights from Yellow Rose Painting & Builder Prime

Company updates

2024: A year of impact with Wisetack

Financing Fundamentals

5 ways to get the most out of consumer financing

Samantha Freedman

Tips from the trades

An easy guide to direct mail for home services businesses

Tips from the trades

3 easy content marketing strategies for home services businesses

How financing can transform your business: insights from Yellow Rose Painting & Builder Prime

Wisetack earns SOC 2 Type 2 certification renewal

2024: A year of impact with Wisetack

Track your leads, boost your sales: A simple guide to tagging prequal links

Samantha Freedman

Top Rail Fence upgrades its consumer financing with a top notch integration

Jessica Bledsoe

5 ways to get the most out of consumer financing

Samantha Freedman

This business wanted a financing company “without a lot of fine print” — they chose Wisetack

How Green Magic Landscapes markets financing to get free leads

This company grew its AOV by 30% in 2 months — here's how

2023: A milestone year in helping you help your customers

How Wisetack helped this garage door company land a $16,000 job

Wisetack earns SOC 2 Type 2 certification renewal

An easy guide to direct mail for home services businesses

3 easy content marketing strategies for home services businesses

How to create a memorable billboard ad

Captivate and convert: How to create compelling landing pages

Creating a superb social media strategy in 5 minutes a day

How to increase your social media following — the easy way

5 tips for setting your brand apart from the competition

Level up your print materials to help (and get) more customers

How to sell your services without being pushy

5 common marketing mistakes you might be making

Offer 0% APR to customers to win more jobs

Email marketing: Why you need it and how to do it well

Why Langley Roofing chose Wisetack over other financing companies

5 tips to optimize your Google paid search campaigns

Referral marketing: a no-risk, high-reward way to win more customers

How a top fencing company grew sales by 20% by offering financing

How an auto detailing company uses financing to win one more job per week

How Crown Temp wins several new jobs per week with financing

Why 80% of Fuse customers use Wisetack to pay for jobs over $10,000

2022 by the numbers: 5 ways we showed our commitment to our customers

Younger customers are valuable to home service businesses — here's why

How Union Dental Center increased the use of patient financing by 25x

Molly Wartenberg

Wise Up With Justin | How I Grow My Business (Webinar)

Jessica Bledsoe

How Landworks gained a competitive edge by offering flexible payment options

How Ant's Auto Care delights customers and gets bigger jobs with Wisetack

5 easy website additions to boost conversion rates

Samantha Freedman

3 tips to talk about financing to customers

Credit cards vs. installment loans: which is best for your customers?

How Wisetack fit seamlessly into Markate’s existing payments solution

How ARI swiftly and easily integrated Wisetack’s software in under 3 weeks

3 ways to optimize your Google Business Profile

How Wisetack’s customer experience team helps businesses succeed

Why getting an emergency loan is easier than ever for consumers

Update to Wisetack's Privacy Policy

Wisetack powers up with payments veteran Sean Devlin

Jessica Bledsoe

Quiz: The hidden costs of financing

Why this sought-after engineer chose to work at Wisetack

Dump deferred-interest loans for true 0% APR loans

What's the difference between hard and soft credit checks?

ServiceUp | Wisetack: Eliminating risk, increasing sales and satisfying customers

Samantha Freedman

How this business frames consumer financing as a value-add — not a last resort

How Astoria Lighting uses Wisetack to win jobs during their slow season

Meet Kala, Laura, and Tony: three fintech veterans joining Wisetack

Our 2021 year in review

Announcing Wisetack’s SOC 2 Type 2 certification

Announcing our $45 million Series B, led by Insight Partners

Why "Wisetack opens doors that would have otherwise been closed" for NIR Plumbing

Customer experience at Wisetack: a manager’s perspective

What customers are saying about Wisetack

Learn how Eagle Quality Construction closes 70% more jobs in home remodeling with Wisetack

Tips from the trades: advice for running a successful contracting business

Why we started Wisetack

Wisetack: a great place for engineers

Wisetack extends term lengths and financing amounts!

How S and J Plumbing uses financing to grow sales

Looking back: learnings and insights that will inform the year ahead

5 ways to grow sales with financing

How On Time Heating & Cooling uses financing to win over customers

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